Program Goals

Marketing Management Program aims to produce graduates who possess in-depth marketing knowledge and skills as well as a solid foundation in business and management.  The medium of instruction is English, with a curriculum designed to enable students to acquire cultural and language skills and to develop an appreciation for various international political, social, and economic trends that impact marketing around the globe.  The emphasis throughout the program is to encourage students to develop an entrepreneurial spirit, to acquire analytic and information technology skills, and to strengthen communication skills.                     

Program Facilities

• Multimedia classrooms
• Extensive computer facilities and internet access
• Student clubs for various interests
• Personal academic advisor for each student
• Extensive library collections on marketing books, journals, and databases.
• Lectures and events that bring professionals from the business world.

A Different Education

The curriculum as well as individual course contents are continually revised and updated in the light of recent developments in the marketing profession.  The theoretical knowledge and skills are taught in applied settings using case studies, team work, and project-based methods aimed at facilitating learning through simulations of ‘real-life’ cases and contexts.  The curriculum enables students to acquire knowledge and skills in a multitude of areas critical for developing leadership and managerial skills as well as providing courses that lead to specialization in marketing. The courses make extensive use of information technologies for more effective instruction, with most course contents delivered through web pages. 

The academic staff take pride in being able to provide individual attention to each of their students and firmly believe in encouraging each student to develop to their full potential.  At the same time, they actively take part in consulting businesses and public sector organisations as well as carrying out research and producing publications in their own areas of speciality in various internationally renowned circles and journals.                 

What is the market value of our graduates?

The Marketing program equips students with two kinds of job skills: A) those that relate to problem-solving and decision making, interpersonal relations, communications, and leadership that apply in a broad range of supervisory and management positions; and B) those that apply to the specific functions that will be expected to be performed upon job entry.

At the completion of the program, graduates will be able to recommend a pricing plan, evaluate alternative distribution strategies,  develop an effective product and service mix, apply marketing information systems to generate information for effective decision making, apply continuous improvement strategies to solve marketing problems, assess emerging global trade activities that impact on business and marketing,  create a personal professional development plan, manage resources and risks to contribute to profitability of the organization, manage marketing within an enterprise, apply legal and ethical principles to personal, social, and professional behaviors, develop long-term strategic marketing plans, formulate selling strategies, design a promotion plan and apply effective leadership skills. 

Job Opportunities for Graduates

Graduates of the program will be in demand in countless private sector businesses as well as public sector and nongovernmental organisations as the need to obtain customer satisfaction drives organisations to design and deliver products and services that match the consumers’ wants ever more closely than before.